Monthly Archives: March 2012

Taking Cultural Consideration into Account to Drive Sales and Grow Your Business

“It’s the real thing.” “Things go better with Coke.” “Disfrute Coca-Cola.”  “Jo chaho ho jaye,” “さわやかになるひととき。” “Всегда Coca-Cola.”  The slogans of the soda giant, Coca Cola, are recognized in countries across the world. The fact that Coca-Cola is one of … Continue reading

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How a Diverse and Inclusive Environment Can Drive Business and Increase Profit

In 1977, the late Merlin G. Pope, Jr. coined the term “diversity” to refer to the changing demographics in the workplace.  He believed that companies who learned to manage the differences that exist between individuals as well as the barriers … Continue reading

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Leveraging the Power of a Diverse and Inclusive Work Environment

The desire to belong has its roots in our childhood. As infants we belonged to a family; as students we belonged to a class and a school, and as adolescents we belonged to sport teams, extracurricular activities, and peer groups … Continue reading

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